![Keep your customers <b>coming back</b> | EasyStore](https://resources.easystore.co/website/images/heroes/customer-relations-1.jpg)
Why customer relationship
is important
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Better Return On Investment
It costs 6x times more to acquire a new customer than to retain an existing one. They also tend to spend more.
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Profitable Growth
Getting repeat orders from existing customers brings in healthy cashflow to the business without increasing cost.
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Word of Mouth
Loyal customers will not only spend more but will also recommend your brand to friends and family.
Own your customer data
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Customer Database
Store information about your customers, such as contact info, order history, total spent and more. Use filters to view customers by specific attributes.
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Customer Service
Get in touch with customers with just a click and easily access customer details to provide a spectacular customer service.
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Customer Segmentation
Not all customers are the same. Use customer groups to create a more personalized marketing approach for each segment for better conversions.
![Own your customer data | EasyStore](https://resources.easystore.co/website/images/features/customer-relationship/customer.png)
Keep the conversation going
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Broadcast Center
Easily broadcast timely and accurate messages to the right group of customers via SMS, email, chat and more, without having to log in to another platform.
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Post-Purchase Marketing
Customize automated confirmation emails and create post-purchase email automation workflows with email marketing app integrations to encourage repeat purchases.
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Customer Feedback
Collect customer reviews and have it displayed on your online store. Reviews help you get feedback and provide social proof to increase conversions.
![Keep the conversation going | EasyStore](https://resources.easystore.co/website/images/features/customer-group/fs-broadcast.png)
Turn shoppers into
lifetime customers
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Loyalty Program
Easily create your own loyalty program by adding incentives with points system to encourage customers to purchase more often.
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Membership Tier
Take your loyalty program to the next level and get customers even more engaged by offering different rewards depending on which tier a customer is in.
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Custom Discount Methods
Flexible discount feature that allows you to create multiple pricing incentives such as % discount, buy 1 free 1, purchase with purchase and more.
![Turn shoppers into <br class="show-desktop"> lifetime customers | EasyStore](https://resources.easystore.co/website/images/features/customer-relationship/customer_loyalty.png)
品牌店家有话说
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订单处理变得更容易,我特别喜欢销售报告和分析,这有助于我们更好地了解销售业绩并制定营销策略。
fourjei Ngoo Sze Jie — Founder -
对我们来说,跟踪所有数据非常重要,而 EasyStore 为我们提供了这一功能。无论客户是在实体店还是在线购买,我们都能为他们提供更个性化的体验。
ADNAA Azlan Bin Adas — Managing Director